How many entrepreneur-related events were held in Australia during Global Entrepreneurship Week 2019?

First, a brief review of entrepreneur support in Australia

  • 134 innovation hubs,
  • 362 coworking spaces,
  • 57 connection and virtual hubs,
  • 45 event or pitch award programs,
  • 150 incubators or accelerators,
  • 16 regular hackathon programs,
  • 40 maker spaces / hackerspaces,
  • 174 investment groups,
  • 228 university campuses,
  • 36 school or steam programs, and

Methodology: Capturing data and creating the platform

  • Use existing data where possible;
  • Make it sustainable;
  • Build something that can be used in the future;
  • Minimise asking for additional effort by those in the ecosystem; and
  • Avoid self-promotion if it does not add direct value

Promotion

More events are a good thing

Tracking events is a challenge

Creating a platform integration for a single view

Defining the boundaries

  • Criteria changes based on population. Meetup content will be more generalised in lower population regions. A region with a population of 60,000 people may only have 2 or 3 meetups that support business activity, whereas a metro city will have dozens of meetups focused on specific aspects such as technology (blockchain, virtual reality), business functions (digital marketing, exporting), or community segments (youth, female, nationality).
  • Dating sites are not included, but then there are meetups specific to single entrepreneurs.
  • Meetups about food such as cooking are not included, but then there are meetups about foodtech or agtech
  • Spirituality and meditation meetups are not included, but mental health is important for entrepreneurs and many hubs hold events for mindfulness and yoga
  • Religion meetups would not be included, but groups focused on rationality and the philosophy and ethics of artificial intelligence could be.
  • Events specific to gender or nationality are not included, but inclusiveness and diversity is important and there are meetups for Asian or LGBT entrepreneurs
  • Events for arts and crafts are not included, but the design and creativity process is essential and hackerspaces and makerspaces do not need an entrepreneur outcome
  • Traditional investment groups such as property development or real estate are not included, but those same participants will cross over to investing in tech and share similar principles.
  • General leadership, human resource professionals, and recruitment meetups may not be included, but leadership is essential for entrepreneurs and talent recruitment is essential.
  • Photography events would not be considered, but other content creation such as podcasting or videography could be
  • Traditional toastmasters events might not be included, but pitch events and pitch training would be

Analysis: What happened for Australia GEW 2019

  • This is indicative, not inclusive. This is more a map of some entrepreneur-related events in Meetup and EventBrite than a list of all events in Australia. Still, it does provide a representative sample of events registered in popular events platforms.
  • Having GEW at the end of November does not align with each region’s schedule. Northern Territory ran dozens of events for their October business month in October, which leaves November quiet for the state. Tasmania ran FutureFest the week before GEW, and makes us consider whether expanding dates for regions might be in order. By contrast, South Australia and Sydney both ran annual conferences during GEW — SouthStart and StartCon. Also, universities and schools wrap up early November or are in exams, often excluding young people from participating and those organisations from coordinating.
  • Comparison week on week is not as relevant. The warm weather and seasonal cycle of regional communities also impacts events, as does university and high school cycles. The importance is not how GEW aligns with other weeks of the year, but how we are going year on year.
  • Not everyone uses EventBrite or Meetup. The platforms are popular enough to capture most activity, but some such as government hubs are required to use internal ticketing platforms, Facebook is quite popular for events, and Humanitix is growing in popularity.
  • This is an experiment. The aim is to get to a point where we know how many entrepreneur-related events are running at any given time, so we know if a national campaign makes a difference.

Gaps and what’s next

  1. Improve data capture: We have an initial indication of event numbers, but there is more work to be done including integrating with more platforms (Facebook, etc.), expanding the existing integrations, and engaging event organisers and community managers before 2020 for increased self-reporting.
  2. Improve presentation and usefulness: The calendar is functional but can be improved. The mobile version needs work. A dashboard will also help with an ongoing assessment of events in regions. The aim is a tool to help scheduling, rather than
  3. Network measurement: Number and type of events is interesting, but we can also explore how we might assess the network value. This includes integrating with social media channels and other data sources.
  4. Integration and collaboration: There are emerging ecosystem platforms in market, and a broader strategy of data integration happening in Australia. No single system will manage everything, but we can integrate to explore different data sets and an existing local platform may develop a national approach.
  5. Predictive analytics: We need to move from reporting on what happened to predicting what will result in success. We are keen to explore further questions such as: Does the number of events correlate to local business quality? Does the type of events match the current region’s business maturity or industry profile? Are events a predictor of entrepreneur outcomes? We can only answer these questions through data-driven collaboration.

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American & Australian, playing in the cross-section of people, business and digital, with a passion for discovering how we all tick

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Chad Renando

Chad Renando

American & Australian, playing in the cross-section of people, business and digital, with a passion for discovering how we all tick

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